Go to any internet forum about cars and you will see the discussions: STI vs. Evo / 911 vs. Corvette / Mustang vs. Camaro / Turbocharged 4-cyl vs. big V8 / Import vs. domestic / Fast and Furious vs. Laws of Physics.
Most of the discussions involved poring over every spec and using it to gloat superiority over the other. None of this is new.
Why do we do this? Because we are all idiots.